we introduce you to Influence Marketing.
YOU SAY YOUR BRAND IS
BUT WHAT PEOPLE SAY ABOUT IT AND WHO SAYS IT.
The latter now gather in communities, permanently connected on a multitude of channels and in which the word-of-mouth influences more than ever their buying decisions.
We believe that commercial success lies in the ability of advertisers to trigger the endorsement of the most influential members of these communities, in which prescription is the key purchase driver. This what we call “Influence”.
We believe that it is time for agencies to commit to supporting the growth of our client’s brand equity while ensuring the best return on investment.
We therefore believe that it is urgent to place Influence at the heart of marketing strategies.
We believe in Influence Marketing.
Which is great, as it is our job at Matriochka Influences.
This is a symbolic community.
Professional passion as an everyday driving force.
A common vision of business.
Complementary expertise and generational perspectives.
Sciences Po Paris Graduate.
Expert in social media, e-Influence, digital marketing and e-commerce for lifestyle and luxury brands on French and International levels. Previously social media & e-PR consultant for ELAN agency then in charge of digital at L'Oréal Luxury International for Biotherm and Biotherm Homme brands.
CELSA Graduate .
15 years of experience in communications consulting in for lifestyle, consumer and luxury brands on French and International levels: Nivea, Mattel, Coca-Cola, the Shangri-La Hotel Paris, Electrolux, Masterfood, Kellogg's... Co-founder of the communications consulting agency ELAN that she left in 2013.
Grow our client’s brand equity
and expand their business.
Design and deploy Influence Marketing strategies, both in B-to-B and B-to-C, offline or online, directly (via social networks, websites, events, etc.) or indirectly via influencers (journalists, personalities, e-influencers, etc.) to influence consumers at every stage of the path-of-purchase.
the relevance, creativity and responsiveness of the content addressed at the right time to the right target on the right channel.
you say your brand is
but what people say about it and who says it.
A global expertise to address every brand stakes
throughout the path-of-purchase and in the long-term.
an optimized performance for our clients
with a flexible organization
A team of twenty people
Externalizing, if appropriate, to the best experts, the production of high quality multifaceted content.
Multilingual consultants including Chinese, Korean and American profiles.