MANIFESTO

At the crossroads of Marketing, Digital and Communications:
we introduce you to Influence Marketing.
WHAT MATTERS IS NOT WHAT
YOU SAY YOUR BRAND IS
BUT WHAT PEOPLE SAY ABOUT IT AND WHO SAYS IT.
Digital has deeply changed the consumers’ journey.
The latter now gather in communities, permanently connected on a multitude of channels and in which the word-of-mouth influences more than ever their buying decisions.

We believe that commercial success lies in the ability of advertisers to trigger the endorsement of the most influential members of these communities, in which prescription is the key purchase driver. This what we call “Influence”.
We believe that it is time for agencies to commit to supporting the growth of our client’s brand equity while ensuring the best return on investment.
We therefore believe that it is urgent to place Influence at the heart of marketing strategies.
We believe in Influence Marketing.
Which is great, as it is our job at Matriochka Influences.


This is not a Russian doll.
This is a symbolic community.
Naturally influential.
Definitely benevolent.

DUO

A duo of founding partners.
Professional passion as an everyday driving force.
A common vision of business.
Complementary expertise and generational perspectives.

CHARLIE TROUILLEBOUT

Sciences Po Paris Graduate.
Expert in social media, e-Influence, digital marketing and e-commerce for lifestyle and luxury brands on French and International levels. Previously social media & e-PR consultant for ELAN agency then in charge of digital at L'Oréal Luxury International for Biotherm and Biotherm Homme brands.

ELODIE MONCHICOURT

CELSA Graduate .
15 years of experience in communications consulting in for lifestyle, consumer and luxury brands on French and International levels: Nivea, Mattel, Coca-Cola, the Shangri-La Hotel Paris, Electrolux, Masterfood, Kellogg's... Co-founder of the communications consulting agency ELAN that she left in 2013.

MISSION

Grow our client’s brand equity
and expand their business.

Design and deploy Influence Marketing strategies, both in B-to-B and B-to-C, offline or online, directly (via social networks, websites, events, etc.) or indirectly via influencers (journalists, personalities, e-influencers, etc.) to influence consumers at every stage of the path-of-purchase.

OUR METHOD

The key to Influence Marketing:

the relevance, creativity and responsiveness of the content addressed at the right time to the right target on the right channel.

INFLUENCE
PLANNING

Analyzing the offline
and online ecosystem of brands
to get insights

CONTENT
FACTORY

Designing relevant ideas
with a high added value

CHANNEL
MANAGEMENT

Establishing
the most appropriate
“influence path"
to get the best impact
What matters is not what
you say your brand is
but what people say about it and who says it.

EXPERTISES

A global expertise to address every brand stakes
throughout the path-of-purchase and in the long-term.

PRESS
RELATIONS

Key messages platforms
Communications tools
Journalists relations - Media training
Crisis communications - Radio/TV push
International Coordination

INFLUENCERS
RELATIONS

Ambassadors programs
Bloggers, Instagramers, YouTubers,
Celebrities, Executives, Artists etc.
in France and abroad
Perceptions audits

BRAND
CONTENT

Production of digital content (websites, applications)
audiovisual content (photos, videos), editorial content (articles)
and event content

SOCIAL MEDIA
MANAGEMENT

Relational and editorial strategies
Community management
Contests – Applications

SOCIAL DATA
INTELLIGENCE

Online reputation monitoring
Trends monitoring
Identification of communities of influencers

MARKETING
DIGITAL

SEO – SEM strategies
Display
Social Ads - CRM
E-commerce

CLIENTS

Matriochka Influences:
multifaceted supports
according to our clients’ needs.

L’Oréal Paris

International e-Influencers Relations

Villa Schweppes

Press Relations, e-Influencers Relations (Annual contract)

V33

Press Relations

Viktor & Rolf

e-Influencers Relations

Transavia

Press Relations, e-Influencers Relations (Annual contract)

Schweppes

Press Relations, e-Influencers Relations (Annual contract)

Pulco

Press Relations, e-Influencers Relations (Annual contract)

Orangina

Press Relations, e-Influencers Relations (Annual contract)

Oasis

Press Relations, e-Influencers Relations (Annual contract)

Mir

Press Relations

May Tea

Press Relations, e-Influencers Relations (Annual contract)

Kering

e-Influencers Relations

Instagram

Press Relations, e-Influencers Relations (Annual contract)

Guerlain

e-Influencers Relations (Annual contract France & International)

Galénic

e-Influencers Relations (Annual contract)

Giorgio Armani Beauty

e-Influencers Relations

Diesel Fragrances

e-Influencers Relations

Deezer

Press Relations, e-Influencers Relations

Chantelle

e-Influencers Relations

Caviar de Neuvic

Press Relations, e-Influencers Relations

Carte Noire

Press Relations, e-Influencers Relations

Cacharel

Social Media Management, Online Monitoring

Babybel

Press Relations, e-Influencers Relations

Apéricube

Press Relations, e-Influencers Relations

TEAM

Matriochka Influences :
an optimized performance for our clients
with a flexible organization

A team of twenty people

Internalizing consulting services, strategy thinking and project management with a team of talents gathering complementary personalities and a common culture: the one of excellence.


AN EXTENDED PARTNERS NETWORK

Externalizing, if appropriate, to the best experts, the production of high quality multifaceted content.

INTERNATIONAL PROFILES

Multilingual consultants including Chinese, Korean and American profiles.

CONTACT

Wherever whenever
Matriochka Influences28 rue de Naples75008 PARIS
Elodie Monchicourtelodie.monchicourt@mtrchk.com06 29 21 63 76
Charlie Trouilleboutcharlie.trouillebout@mtrchk.com06 73 42 47 24